Outdoor Agencies is responsible for the representation of BlackYak within the Benelux. It is a co-operation between Richard Cremers and Jan-Thijs Oosterhoudt. Both of them currently have their own agency, but decided to combine forces and started Outdoor Agencies solely for the representation of BlackYak.

Richard is the owner of Summit Outdoor and responsible for brands like La Sportiva, Aclima and Climbing Technology. Jan-Thijs owns Spicy Climbing and is responsible for brands like Marmot, ExOfficio and Red Chili.

This co-operation between the owners of two competitive agencies is unique in the market. Jan-Thijs:”I really believe that we all can benefit from this collaboration. Although we have separate agencies, the total brand portfolio is a strong one.”